Fortnite and Time Magazine claim visual ownership of a pivotal moment in Black history.
This is not about the history of human beings brought in chains from Africa to build a newly depopulated continent through inflicted savagery.
NintendObs Daily. Thursday, August 26.
You don't get to do this. You really don't. As if from nowhere, as if that was a project of their own making and a history of their own struggles still ongoing, Fortnite and Time Magazine decided to announce and launch March Through Time, a "celebration" of Martin Luther King Jr., his cornerstone speech known as "I Have A Dream" and the Civil Rights Movement. First things first, "Time" for Time Magazine is a keyword in title: not MLK, not African American, not Black. A quick search shows that "African American" is only mentioned once per press release for something else, with the equivalent "Black Americans" appearing one time across Fortnite and Time Magazine's communiqués. So no, this is not about the history of human beings brought in chains from Africa to build a newly depopulated continent through inflicted savagery, this right here is about Fortnite and Time Magazine seeking to look good talking about Black issues without asking anybody Black if they're okay seeing their struggle commodified as a branding exercise.